Advertising

I really hate website advertisements (how original, right?). At one point, popups and tricky HTML injecting web ads would get squashed by newer browsers that respected the user’s privacy and experience. Browsers quickly grew and built in pop-up blockers and more configurable privacy settings. The pendulum swung in a positive direction for years, but now advertising via javascript modals and clickbait are the force against us - the pendulum is swinging back, these days. And at what cost? A website that pops up with a “Sign up now!” modal is supposed to improve that website’s likeability? Does the tactic interrupting your user and forcing them to close a box - or fulfill the request of the dialog box - a way to promote your website?

Luckily, there are websites out there that treat their visitors’ privacy and experience with respect. Some sites actually place advertisements with dignity, believe it or not. Luckily, I got the exposure to be a part of setting up “in-house” advertisements that were not invasive, and didn’t drive revenue on a per-click/revenue basis (any money gained from these ads were purely due to the interest and follow-through of a user clicking an ad and purchasing a product down the road, at their own free will).

I used Google DoubleClick to manage in-house advertising, which encompassed the workflow of setting up various creatives and rotating them in specific spots of our website. So, a little web planning and development to make room for ads in a reasonable location based on size and workflow of the pages - and a lot of understanding the Google DoubleClick interface. Anyone who uses Google DoubleClick immediately recognizes the overstimulation of bells and whistles of their administrative interface. But to be honest, every component is more power to the user, despite the seemingly crowded UI. Over the course of my three years at Super Lawyers, I was responsible for setting up ads on our website that would lead our visitors to specific pages that promote our products.